Is the ELITE service worth it?

In this day and age, with AI tools helping anyone write brilliant wedding speeches, and other tools available to proofread self-written speeches, why would anyone spend hundreds of dollars on speeches?

After all, as pointed out elsewhere on this website, our AI tool can help write ALL the speeches for about the price of a bridal bouquet. So why pay more than that?

These new AI technologies are EXACTLY why!

The standards of wedding speeches will rise..

..and we are foremost amongst those driving that trend.

Our ELITE speechwriting service caters for those couples who want to have speeches that are better than the new higher standard.

What does 'better' consist of?

It's not about the words chosen or even the quality of the writing. A beautifully-written speech filled with florid language is no good if the speaker would be uncomfortable delivering it. Neither is adopting a formal style helpful, if a colloquial style would sound more authentic for the speaker.

Here are some ways in which a specialised team of human speechwriters can create a 'better' set of wedding speeches than is possible in any other way:

  1. they can match the writing to the speaking style of the speaker.
  2. they can match the humor to the particular personality of the speaker, or to the sensibilities of other members of the wedding party
  3. they can use advanced rhetorical devices to increase the impact or memorability of particular parts of the speeches (ChatGPT is not good at that at all).
  4. they can find ways to make the speech seem almost extemporaneous. For example, they can anticipate an event that is scheduled to take place around the date of the wedding (e.g. local football fixtures) and write a quip accordingly.
  5. they can build in call-backs to a previous speech. For example, if the groom and father of the bride both love golf, the speechwriters can build in some banter between the two of them related to that topic (FoB jokes about groom's golfing ability, groom fires back in his speech.. etc.)
  6. they can conduct an internal read-through / table-read of the full set of draft speeches to test how well they work together, and then edit accordingly.
  7. they can coach the speakers that need coaching, ensuring that they are well prepared for the event.

These are just some of the ways a well-organised team of speechwriting and coaching professionals can help make your day special.

There are also some wedding speech content faux pas that any good professional team will avoid.

Why so much more expensive than the ESSENTIAL or ESSENTIAL PLUS packages?

Its obviously cheaper to build speeches using an AI tool than with a team of people. It comes down to time spent:

  • debriefing the speakers
  • writing the speeches
  • read-throughs
  • brainstorming
  • planning
  • review-edit cycle
  • coaching
  • etc.

Is it worth it?

Only you can make that decision. In the end, the speeches amount to just 15-30 minutes during the wedding reception, although on the other hand, constitute the memory for a lifetime.

Our ELITE service is called that for a reason. It is more than most people would need. Do also consider our REVIEW service.

Our advice would be to budget up to 5% of the cost of the wedding on the speeches.

How the ELITE service is delivered

The following diagram shows how our service is delivered. The methodology and main steps are explained below.

How we organise ourselves

Our methodology


Agile is a project management approach that emphasizes iterative development and customer collaboration. It involves breaking a project down into small, manageable tasks that can be completed quickly and frequently reviewed to adjust course as needed. Agile is used very successfully in the software industry. We have applied it to speechwriting.


Scrum is a specific framework within agile methodology that provides a set of guidelines and practices for managing and completing complex projects. It involves working in small, cross-functional teams, with a designated Scrum Master to facilitate the process. Sprints are short, time-boxed periods of work, typically 1-4 weeks long (we use 2 weeks), during which the team focuses on completing a specific set of tasks. At the end of each sprint, the team reviews their progress, makes adjustments as needed, and plans the next sprint.


The backlog is our prioritized list of tasks that the team needs to complete to deliver the speeches for each wedding. It serves as a dynamic, constantly evolving plan that guides our work. It is maintained by the relationship manager, who works closely with the couple who are the key stakeholders. The backlog is divided into smaller, manageable chunks. In the world of agile software development, teams often divide work into 'epics', which are further divided into 'stories' which are in turn divided into tasks. In our implementation we talk about weddings, speeches and tasks. During each sprint, the team selects a set of user stories from the backlog to work on and endeavours to complete them by the end of the sprint.

Sprint Planning

The Sprint Planning meeting brings the speechwriting team and the 'business owner' together to plan the upcoming sprint. During the meeting, the team discusses the goals of the sprint, the tasks needed to achieve those goals, and the estimated time required to complete each task. The team also decides on the priority of the tasks and the order in which they will be completed. By the end of the meeting, the team have a clear plan for the sprint and are ready to begin working towards the sprint goals.

Implementation phase

This is the phase where all the work gets done. It includes the day-to-day tasks of the team for the two week duration of our sprints. These include:

  • schedule interviews, meetings and other sessions (including into later sprints)
  • conduct interviews/speaker debriefs
  • write first drafts of each speech
  • run an internal 'Table Read' where the team can try out the draft speeches in the correct order. They will then rework the speeches based on the learnings from the Table Read meeting.
  • share drafts with the speakers, collect their feedback, and make edits accordingly
  • get sign-off on any speeches that are ready by the end of the sprint

The team also meet on a daily basis for a brief 'stand up' meeting (some call it a 'daily scrum').


After the speeches have been signed off, the coaching phase can start. This will focus in part on the speech (where to pause..) and in part on improving the skills of the speaker. This latter part is not normally necessary for all speakers.

Coaching is not time-bound to a sprint and will be conducted on a schedule based on how much time remains until the wedding, and the needs of the speaker.

Sprint review

During the Sprint review, we focus on the work that has been completed during the sprint, and tell the business owner where we stand with the other weddings and speeches in the pipeline.

Sprint Retrospective

The sprint retrospective meeting is a reflection session held at the end of each sprint. The team reflects on the sprint, identifies what went well, and what needs improvement. The goal of this meeting is to improve our process, and gather any suggestions the team might have for improved ways of working/new tools etc.

Post-wedding feedback

The ultimate tool we have to improve the quality of our output is to find out how the speeches were received by the audience at the wedding reception. We will therefore follow up with the key stakeholders of the wedding to find out how it went after the wedding.

If you feel that our REVIEW, COACHING or ELITE services might be the right solution for your celebration, feel free to schedule a call.

Services we deliver with our AGILE teams